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RARA

An uncommon brand. Flavours, cans and wordplay in a refreshingly RARA experience.

Original exploration · Drinks brand

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Labels
Brand
Services
Brand identity
Web development
Product interaction
Technology
JavaScript
HTML / CSS
Concept
RARA logo
RARA, a concept drinks brand with cans and expressive typography
RARA, a concept drinks brand with cans and expressive typography

Every can,
a character.

RARA is a fictional botanical drinks brand. Cans travel with the scroll and become the way to choose: selecting another changes the flavour, colour and story while the others keep floating in the background.

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RARA's flavour selector with a pink raspberry and hibiscus can
RARA's flavour selector with a pink raspberry and hibiscus can

Engineering × Design.
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